Diecast Masters America (DMA) is the exclusive U.S. importer and distributor for Diecast Masters, the worldwide licensee authorized to manufacture Caterpillar scale models in diecast metal. Formed in 2019 as a wholly owned subsidiary of Diecast Masters Company LTD, DMA serves the hobby market across the United States, Latin America, and the Caribbean from its office in Sunrise, Florida, with fulfillment operations based in Reno, Nevada.
DMA operates on a strictly wholesale model — the company does not sell directly to consumers. Instead, it distributes through a network of 70–100 authorized online dealers, offering them approximately 50% margin on a catalog of 250–300 SKUs. This model only works when dealers trust that their margins are protected. If even a handful of sellers undercut MAP pricing, the entire dealer network’s confidence erodes, leading to fewer orders and channel conflict.
DMA’s authorized dealers sell across Amazon, eBay, Walmart Marketplace, Target Plus, Google Shopping, and their own independent e-commerce websites.
With 250–300 SKUs listed by dozens of sellers across five major marketplaces, DMA faced a massive monitoring surface. Violations could appear on any product, on any platform, at any hour — including weekends, when some dealers would intentionally drop prices knowing DMA wasn't watching.
Before MPP, DMA relied on Keepa — a basic Amazon price-tracking tool — supplemented by manual spot-checks and reports from compliant dealers who would flag violations themselves. Alexander Oujevolk, DMA's CFO, estimates his team spent 3–5 hours per week manually searching for violations, cross-referencing listings, and drafting individual enforcement emails. Even then, it typically took 1–3 days to identify a violation after it occurred.
The knock-on effects extended beyond lost time. Compliant dealers regularly contacted DMA, frustrated that competitors were undercutting them without consequence. This created what Alex describes as a "vicious circle" — dealers calling to complain about one another, eroding trust in the brand's ability to enforce its own policies and threatening the integrity of the entire distribution model.
MPP's platform uses deterministic data parsers — not AI approximations — to scan Amazon, eBay, Walmart, Target, and Google Shopping continuously for pricing data on every DMA SKU. This eliminated the need for manual searches and ensured violations were detected within hours rather than days.
MPP's automated enforcement workflow sends escalating notifications to violating sellers using DMA's own email templates. The three-strike system gives dealers clear warnings with defined consequences, removing the awkwardness of personal confrontation and ensuring every seller receives consistent, fair treatment.
MPP's platform distinguishes between authorized and unauthorized sellers, allowing DMA to apply different enforcement strategies. Authorized dealers receive the standard three-strike escalation. Unauthorized sellers are flagged for separate action, including cease-and-desist notices and marketplace takedown requests.
DMA's team can view compliance status across their entire catalog in a single dashboard. Instead of manually compiling reports, they can see at a glance which products are in compliance, which sellers are violating, and where enforcement actions stand in the escalation process.
Authorized Dealer Compliance Rate — 100%
Time to Full Compliance — 3 days from activation
Weekly Staff Time on MAP Enforcement — Reduced from 3–5 hours to under 1 hour
Violation Detection Speed — Reduced from 1–3 days to same-day
Dealer-to-Dealer Complaints — Eliminated entirely
Marketplaces Monitored — 5 (Amazon, eBay, Walmart, Target, Google Shopping)
Within three days of activating MPP's automated enforcement emails, every single authorized dealer in DMA's network was fully MAP-compliant. The speed of this result exceeded DMA's expectations. What had been months of frustrating, manual enforcement was resolved in under a week.
DMA's weekly time investment in MAP monitoring and enforcement dropped from 3–5 hours to under one hour — a reduction of more than 80%. That time is now redirected toward growing the dealer network and managing new product launches rather than policing pricing violations.
The most significant transformation was in dealer relationships. Before MPP, compliant dealers regularly contacted DMA frustrated that others were undercutting them. That friction disappeared once everyone reached compliance. Dealers now order with confidence, knowing their margins are protected and competitors face the same enforcement. The level playing field that DMA's leadership envisioned when founding the business is finally operational at scale.
