We believe pricing integrity is a fundamental right for every brand. Our mission is to make it enforceable for all.

Price erosion isn't inevitable. But for most brands, enforcing a MAP policy feels impossible — anonymous sellers, slow tools, and zero accountability. At MAP Policy Partners, we believe every brand should have the power to protect its pricing, its retailers, and its reputation online. That's why we built a platform that doesn't just monitor violations — it resolves them.

Team collaborating in a professional office setting

Our Story

It started with a pricing problem. In 2020, Rich Klina was running ecommerce operations at Avalanche Industries, an Inc. 500 company, when he saw firsthand how MAP violations were eroding margins and retailer relationships. The tools available at the time could detect violations but couldn't do anything about them — leaving his team buried in spreadsheets, screenshots, and unanswered enforcement emails. He partnered with his brother Josh, who brought over 20 years of web development expertise from GitHub and Test Double, to build something better. Not just a monitoring tool — a complete enforcement platform. MAP Policy Partners launched with a simple premise: brands shouldn't have to choose between knowing about violations and actually stopping them. Today, MPP serves hundreds of brands across every major marketplace, monitoring over 1,000,000 storefronts daily and resolving violations that other tools simply flag and forget.

Rich, MAP Policy Partners team member
Josh, MAP Policy Partners team member
MAP Policy Partners platform screenshot

The Product

MAP Policy Partners is a complete MAP enforcement platform. We monitor pricing across Amazon, Google Shopping, Walmart, eBay, Target, and over 1,000,000 storefronts daily — capturing screenshots, price history, seller identities, and Buy Box status automatically. But monitoring is just the start. Our U.S.-based investigation team uses proprietary OSINT techniques to unmask anonymous sellers and discover verified contact details for approximately 80% of violating listings. From there, configurable enforcement funnels escalate automatically — from first warning to certified mail — so violations get resolved without your team chasing emails. Brands switch to MPP from PriceSpider and TrackStreet because we don't hand them a spreadsheet of problems. We fix them.

Who is it for?

MAP Policy Partners is for any brand that sells through online retailers and needs to protect its pricing. Whether you're managing 50 SKUs or 5,000, if unauthorized sellers are undercutting your MAP, if your authorized dealers are losing confidence, or if Amazon's algorithms are repricing against your lowest violation, our platform gives you the visibility, investigation, and enforcement to stop it. We work with brands across consumer electronics, outdoor goods, pet products, automotive, industrial equipment, fashion, and more.

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How We Do It

Automated Monitoring & Evidence Capture

We scan storefronts daily across every major marketplace, capturing screenshots, price history, seller identities, and fulfillment method. Our system detects actual policy violations — not just price changes — so your team reviews only confirmed incidents with exportable evidence.

Investigation & Seller Unmasking

Our in-house investigation team uses proprietary cross-referencing, database analysis, and OSINT techniques to identify who anonymous sellers actually are. We find verified email addresses and trace inventory sources so you can take precise enforcement action.

Enforcement & Escalation

Configurable enforcement funnels automatically escalate from warnings to penalties to certified mail via USPS. Every action is tracked in a built-in seller CRM. Sellers get held accountable, and you get compliance — without doing the manual work.

our team

Meet The Team

We're a team of ecommerce operators, investigators, and engineers who've spent 15+ years in the trenches of online retail. We built MAP Policy Partners because we lived the problem — and we knew the existing tools weren't solving it.
Rich & Josh
MAP Policy Partners' Founders
Rich, MAP Policy Partners team member
Rich Kilna
Co-Founder
Josh, MAP Policy Partners team member
Josh Kilna
Co-Founder
ADVISORS

Advisory Board

Backed by leaders in ecommerce, retail, and technology
Nilam Ganenthiran
Former President, Instacart 
 
 
Current Board Member, Discount Tire

Active E-Commerce Investor: 
WhatNot, Faire, Zepto, Udaan, Provi  
Josh 
Rider
Former Vice President, Instacart

Bob 
Hardester
Former SVP & CIO, Schnuck Markets


Former CIO, Furniture Brands International
Suzanne 
Skop
Head of Agency Sales, Instacart
careers

We're building the future of brand protection. Join us.

We're a small, fast-moving team solving a real problem for hundreds of brands
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FAQs

Remove the guesswork before you get started.

Who founded MAP Policy Partners?

Rich and Josh Klina founded MPP in 2020 after Rich experienced MAP enforcement challenges firsthand at Inc. 500 ecommerce company Avalanche Industries. Josh brought 20+ years of web development expertise from GitHub and Test Double.

How is MPP different from other MAP monitoring tools?

Most MAP tools only monitor and alert. MPP monitors, investigates, unmasks sellers, and enforces — all in one platform. We don't hand you a spreadsheet of problems. We resolve them.

Where is your team based?

Our team is U.S.-based. Our investigation team uses proprietary methods and domestic databases to unmask anonymous sellers and provide verified contact information for enforcement.

How many brands does MPP serve?

We serve hundreds of brands across consumer electronics, outdoor goods, pet products, automotive, industrial equipment, and more, monitoring pricing across over 1,000,000 storefronts daily.

Is MPP independently owned?

MAP Policy Partners operates under Beacon. The platform was founded and is led by the Klina brothers with support from an advisory board of senior ecommerce and retail executives.

How do I get started?

Start a free 14-day trial at mappolicypartners.com or request a live sample violation report. No credit card required. Most accounts are live within 15 minutes.