A Minimum Advertised Price (MAP) policy is the document that sets the lowest price a reseller can advertise your product for — and the rules for enforcing it.
A MAP (Minimum Advertised Price) policy is a legal document a brand uses to define the lowest price a reseller is allowed to advertise its products for — along with the consequences for advertising below that price.
Important: MAP controls the advertised price only, not the final price a customer pays at checkout. That distinction is what keeps a properly written, unilateral MAP policy legal in the U.S.
The short version: MSRP is a suggestion. MAP is enforceable for advertised prices. Going above MSRP just costs a reseller sales; advertising below MAP triggers the penalties in your policy.
A complete MAP policy spells out what's covered, where it applies, and exactly what happens when someone breaks it.
A MAP policy is how brands stop the race-to-the-bottom, where one reseller undercuts another until your product is advertised at razor-thin margins everywhere.
Left unenforced, below-MAP listings spread, your premium resellers lose the incentive to carry you, and your brand starts to look “always on sale.” A MAP policy, backed by real monitoring, protects your margins, keeps your reseller network healthy, and defends how your brand looks online.
Scan marketplaces and reseller sites daily for every listing of your SKUs.
Capture timestamped screenshots, price history, and seller identity as enforcement-ready evidence.
Send the violating seller a formal notice in your brand's voice.
If they don't comply, escalate from warnings to penalties to removal.
Most resellers comply within 48 hours once they know they're being watched.
Manual MAP checks miss the listings that matter. We scan 1,000,000+ marketplaces and retail sites — Amazon, eBay, Walmart, Target, Best Buy, Chewy, and Google Shopping — every single day.
Every flagged listing comes with a timestamped screenshot, full price history, Buy Box status, and the seller's details. No guesswork — just enforcement-ready evidence.
The toughest violators hide behind storefront names. Our U.S.-based team uses proprietary investigation techniques to put a real name and contact behind the listing — identifying sellers on roughly 80% of listings.
Once you know who they are, enforcement actually lands. You're sending notices to a person, not a faceless handle.
Anonymous Amazon storefront
jmarsh@marshtrading.com · 4 marketplaces
Built-in, multi-step enforcement funnels send the right notice at the right time — warning, escalation, final notice — automatically, in your brand's voice. A built-in seller CRM and templates keep every case organized.
Set it up once (about 15 minutes from catalog upload) and compliance becomes a daily routine instead of a fire drill.
“It's the best software in the market, with a user-friendly interface, automatic enforcement, and a helpful team.”Lisa McCabe — Retail Operations Manager, Zoetis
Tell us about your brand and we'll send you a free violation report showing exactly where your MAP policy is being violated — and who's doing it. No payment info required.
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