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Insights & Analysis

Practical guides, industry perspectives, and enforcement strategies to help brands protect their pricing.

Google & Target Team Up in First Voice-Activated Coupon/MAP Pricing

How the Google and Target voice-activated coupon partnership raises questions about MAP compliance in emerging shopping channels.

How to Create a MAP Policy

A step-by-step breakdown of what goes into building an effective Minimum Advertised Price policy for your brand.

What to Consider when Choosing a MAP Monitoring Software Solution

A guide to the key factors brands should evaluate when selecting a MAP monitoring software solution.

The Impact of 3rd Party Marketplaces and Your Brand

How the rise of third-party marketplaces is reshaping retail and what it means for your brand's pricing strategy.

Top 12 Tips in Unmasking Unauthorized Sellers

Twelve practical strategies for identifying unauthorized sellers and protecting your brand from MAP abuse.

Understanding Buy Box and Retaining Brand Value

How the Amazon Buy Box works, why Amazon won't police your MAP policy, and what brands can do to protect their value.

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